EMAIL MARKETING

With well over half a billion email boxes worldwide the main reason for being online for the majority (96%) of the internet users is email. On a global scale email marketing is estimated to become a $9.4 billion business by 2006. (Source: Forrester Research and Jupiter Communications)

Costs for traditional mail are generally between $2 and $5 per receipient and campaigns can take up to a month (or longer) to prepare and complete. Email marketing brings these costs down to cents. Email can be send substantially faster (typically days) and allow a high level of personalization and last minute changes.

Creaware provides both email newsletter and sales promotion design as well as full campaign management and result analysis.

LIST BUILDING
With our fully automated un/subcribe and referral services we can add the required functionality to your website to build and manage your mailing list that is the main source for your email marketing program.

PERMISSION MARKETING
Instead of sending massive amounts of untargeted emails (that will most likely damage your company's reputation) we use a permission marketing strategy. Only this will achief and sustain high response rates, develop long-term loyalty and be perceived as a business with integrity.
There are generally two ways of implementing permission marketing. The opt-in method explicitely requires people to say yes to a subscription and the opt-out method allowing people to unregister.

VIRAL MARKETING
This so-called 'word-of-mouth' marketing allows creating the potential for exponential growth in the message's exposure and influence. A classic example is Hotmail, one of the first free web-based email services. It generally works best if you give something for free and use that something as the carrier of your message.

RESPONSE TRACKING
Our email marketing solutions provide means of performance metrics. This enables you to accurately track and measure who viewed your campaign, who responded and who forwarded your message to a friend.