With well over half a billion email boxes worldwide the main reason for
being online for the majority (96%) of the internet users is email.
On a global scale email marketing is estimated to become a $9.4
billion business by 2006. (Source: Forrester Research and Jupiter
Costs for traditional mail are generally between $2 and $5 per
receipient and campaigns can take up to a month (or longer) to prepare
and complete. Email marketing brings these costs down to cents.
Email can be send substantially faster (typically days) and allow
a high level of personalization and last minute changes.
Creaware provides both email newsletter
and sales promotion design as well as full campaign management and
With our fully automated un/subcribe and referral services we can
add the required functionality to your website to build and manage
your mailing list that is the main source for your email marketing
Instead of sending massive amounts of untargeted emails (that will
most likely damage your company's reputation) we use a permission
marketing strategy. Only this will achief and sustain high response
rates, develop long-term loyalty and be perceived as a business
There are generally two ways of implementing permission marketing.
The opt-in method explicitely requires people to say yes to a subscription
and the opt-out method allowing people to unregister.
This so-called 'word-of-mouth' marketing allows creating the potential
for exponential growth in the message's exposure and influence.
A classic example is Hotmail, one of the first free web-based email
services. It generally works best if you give something for free
and use that something as the carrier of your message.
Our email marketing solutions provide means of performance metrics.
This enables you to accurately track and measure who viewed your
campaign, who responded and who forwarded your message to a friend.